5 Important Ways To Make Your Brand Stand Out No Matter Your Budget
Does your brand stand out the way you’d like it to?
Despite what most people think building a brand is about more than spending thousands on a flashy logo and having a good looking website. Your brand should be appealing to potential customers and help to drive interest to your business. There’s no blueprint to follow when it comes to building a great brand, but there are some steps you can take to ensure you are on the right track. Some great insights and proper planning with actionable and practical steps can produce some great results when launching a new brand.
Though the essential items such as your logo, name, designs, websites, tone of approach, voice, company colours, and all give your brand its uniqueness, here are 5 essential ways you have to adopt in today’s digital world to make your brand stand out.
- Search for solutions
No need to use an overpriced design agency….The internet has made the world a global village. And today everything lies at your fingertips. Though you need to build quality first, which however doesn’t necessarily mean you need to have an excessive budget. With sites like Upwork or Fiverr, you can connect with freelancers globally who can provide cost-effective but quality branding solutions. We recommend to follow reviews and check previous examples of work before making your decision on a freelancer. The list of service providers you can find on these platforms are endless and most of what your startup needs can be done quickly. We’ve used Upwrok to find photographers, writers, designers, illustrators and everything else in between.
Your audiences are humans, and you must also be human and personable in your approach. Beyond all doubt, you really want your customers to feel exclusive, but more importantly that your business does what it says on the tin. From your first interaction with customers you should ensure you create a trustworthy but likeable personality for your business. Get creative with how you leave a lasting impression, for example, your personal notes or gifts to new clients. People love businesses that are imaginative, exciting and bold.
- Story & Vision
Regardless of your industry, a good story helps to power your business. It makes your brand to stand out among others. Document vital moments in your lead up to and within your startup journey including both highs and lows. By providing answers to questions such as what triggered your idea for the business and what challenges you faced you will be able to better articulate the problems you solve.
Keep to your brand’s tone, language, and voice. Your message should be fluid across all platforms to maintain consistency. Social media management and scheduling software is highly recommended to automate your posts. Our personal favourites are SocialBee, Hootsuite and Later. Observe the peak times that your audience are active to maximise the effectiveness of your posts. Consistency doesn’t mean hard sell. Instead, it helps you create a community you build relationships with and engage with varying topics aside from that of your products or service. Apply the 80/20 rule in your branding. Do 80% quality content that adds value and 20% promotional content of your products.
Adding value should be your brand’s purpose. Craft out ways you can make your goal altruistic. You can do this by connecting your business to something vital that you are passionate about. The environment? A specific charity? Fashion? Whatever your passion find a way to tie a purpose with your business.
As simple as the descriptions above, they are important and essential tips successful businesses engage in making their brands stand out among others. However, starting and growing business comes with numerous challenges. Therefore, you need to embrace tenacity and resilience. Don’t be easily deterred from your goals.
Let us know how can we help
27 Old Gloucester Street,
London, WC1N 3AX,
+44 7400 496 496